Digital fashion: from concept to consumer at Timberland | Spotlight | Unreal Engine

Watch this video to find out how an ecosystem of real-time tools is transforming the way Timberland connects with consumers, opening the door to digital fashion for the brand. The most recent Timberland CONSTRUCT: 10061 program saw the footwear giant bring footwear design and innovation into the metaverse for the first time with an immersive experience in Fortnite. Melding the virtual and real worlds, real-life footwear was scanned and brought back into the digital world in virtual environments based on the Fortnite experience, which footwear aficionados could then download and view in AR. It’s a head-spinning example of how the virtual and physical worlds are beginning to collide. From designers visualizing prototypes through to fans experiencing designs in virtual worlds, 3D technology is the bedrock on which metaverse experiences will be built. And that has big implications for brands looking to design products, build worlds, and establish their presence beyond the physical world. Read the article to find out more: #DigitalFashion #Metaverse #Timberland #UnrealEngine #Fortnite #FortniteCreative #CONSTRUCT:10061 #CONCEPTKICKS #Footwear #DigitalFootwear #VirtualWorlds #EpicGames #Sketchfab #Twinmotion #QuixelMegascans