Arc’teryx Presents: Nic’ole

“What if I start from scratch, what if I take this apart and remake it, what happens if I just reevaluate this? By doing that I feel like I’ve discovered so many amazing things and possibilities in things that people really deem as useless.“ For Arc’teryx Ambassador, Nicole McLaughlin - waste is not just a consequence of our unquenchable thirst for new products, it’s an opportunity. A chance for us to create something useful out of something useless. A new life. A circular economy - by design. Learn more about the Arc’teryx Nicole: Circular By Design Event: Producer: Jaime Jacquard-Sowa Art Director: James Kim Editor: Kenny Macdonald Cinematographer: Drew Levin Photographer: Dan McMahon Special thanks to the National Sawdust () and Arc’teryx Flatiron ().