Apple Design Part 2: Beyond Flat

Part 2 of 2: a video essay about Jony Ive and Apple’s current design language. Watch part 1: Corrections The year the Bauhaus school opened and the year the iPhone 5c released are incorrectly stated in the video. The correct years are marked with asterisks (*). Sources Leander Kahney - Jony Ive: The Genius Behind Apple’s Greatest Products The Shape of Things to Come: How an industrial designer became Apple’s biggest product - Gary Hustwit - Objectified Dieter Rams - Wikipedia (December 2020) Bauhaus - Wikipedia (December 2020) Ulm School of Design - Wikipedia (December 2020) Chapters 0:00 Introduction 1:19 Enter Ive 2:39 Dieter Rams 4:33 Unapologetically Plastic 6:56 iOS 7 - Flat 9:21 Yosemite to Big Sur - Neumorphic 11:11 Augmented Reality 12:25 Bye Bye Ive Music Dyalla - Help Me, OP-1 ELPHNT - Gently Onwards Godmo