Root of Trust: Intrinsic ID Explainer Video

You know the numbers – the Internet of Things will grow to 50 billion connected devices before long, on its way to trillions. And to ensure YOUR IoT product is successful, you need to juggle a lot of balls. One of the biggest issues you face? Security. Have you considered the ways a security breach can affect your business? The legal team is worried about liability exposure. The CFO and Risk Managers cite data on the financial impact of breaches, costing tens of millions of dollars. Any security vulnerability can put your product – and therefore your company, brand, reputation and customer – at risk. So you wonder… how do I protect my assets? My business? The answer: Start with a strong Root of Trust. A root of trust consists of identity and cryptographic keys rooted in the hardware of a device. It establishes a unique, immutable and unclonable identity to authorize a device in the IoT network. It establishes the anchor point for the chain of trust, and powers critical system security use cases over the entire lifecycle of a device. It protects the device against counterfeiting, cloning, and reverse engineering. Intrinsic ID’s technology delivers a hardware root of trust by generating unique keys based on our patented SRAM PUF, or Physical Unclonable Function. SRAM PUF is a digital fingerprint for a semiconductor device, based on physical variations inherent to every chip – as distinct as a snowflake. Because this fingerprint is impossible to clone, it is the ideal basis for a device’s identity. Since the root key is generated internally and never stored, no sensitive data is visible anywhere in the supply chain. This approach delivers a lower Total Cost of Ownership, and manufacturing flow flexibility for chip manufacturers, contract manufacturers and OEMs to scale the IoT. So if you are developing a new IoT product and need to make sure it’s secure, Intrinsic ID delivers a robust root of trust. It’s the first step to protecting your products – and your business. Contact Intrinsic ID to find out how.