粒子 “ Quintessence “

Asian culture – what is it? It’s absolutely undefined concept as it’s geographic boundary. Korea? Japan? East Russia? China? Mongolia? All these and a dozen other countries, located in the neighbourhood encompasses the collective and diverse customs and traditions of art, architecture, music, literature, lifestyle, that have been maintained by the numerous ethnic groups of the continent of Asia . But there’s something similar – some details, that are beyond description and are out of the sight. 粒子 “Quintessence” – is a fashion video and photo project about particles of Asian culture. It’s a modern view of clothing fashion, music, animation. Generally it’s a local art, new regard and sight on the habitual things, that we have might seen before, but still red-hot. Art-director / videographer Vlada Ivanova @defleppardd / @vladayegor production Music Yegor Gavrin @yegorgavrin / @vladayegor production Stylist Artem Pilipenko @plpnk_ Muah Elena Smirnova @coooopp Hair