HUF and G-Shock Present “What“

Introducing the HUF x G-Shock GD400, a limited-edition timepiece available May 2015. To help introduce the collaboration, G-Shock and HUF present “What,” a video short centered on a main-character named Matthew and his experience of the strange and often-unexplainable events during the course of a day in the life of a skateboarder. #WaitWhat For HUF’s new collaboration with G-SHOCK, the desire was to create a custom piece that was not only both timeless and wearable, but also spoke to the heritage of both