’Barbie-core’ may be your next class in marketing

A slick marketing and promotional campaign from toymaker Mattel have helped the hotly-anticipated ‘Barbie’ movie open to a record-breaking weekend at the box office and analysts say it could impact how marketing is taught in the future. Keep up with the latest news from around the world: #News #Reuters #newsfeed #barbie #mattel #business #barbiemovie Subscribe: Reuters brings you the latest business, finance and breaking news video from around the globe. Our reputation for accuracy and impartiality is unparalleled. Get the latest news on: Follow Reuters on Facebook: Follow Reuters on Twitter: Follow Reuters on Instagram: