Redesigning Your Logos – Tips, Grids, and How to Improve Your Lettering

How do you improve your hand-lettered logos? What do you do with the awkward negative space between your letterforms? How do you learn to find the mistakes in your logo designs? In this video, Chris critiques this hand-drawn script logo by Anthony Banks. Chris shares how laying out guides in Adobe Illustrator can help you see the errors in your typography so you can learn to correct them. 00:20 – Overview 01:02 – Drawing a grid in Adobe Illustrator 01:35 – Matching stroke widths 01:54 – Similar letters share identical parts 02:13 – How to make letters feel cohesive 02:20 – How to treat the overshoots of curved letterforms 03:02 – How to smooth out your curves in Illustrator 03:39 – Checking the legibility of your design 04:08 – How to deal with awkward gaps 04:30 – Why you need to study good work 04:45 – Why you need to reduce points on your path 05:10 – Balancing the logo 05:21 – Matching the thickness of your typography Featured designer, Anthony Bank