F-150 Lightning Launch | Rouge Electric Vehicle Center | Built For America

April 26 marks the launch of the all-new, all-electric F-150® Lightning™ pickup, a milestone moment in America’s shift to electric vehicles. Ford and UAW leaders will host F-150 Lightning customers and Ford employees at the new Rouge Electric Vehicle Center in Dearborn, Michigan to celebrate “Job 1“ and the start of production for the first-ever full-size all-electric pickup to go on sale. The Rouge Electric Vehicle Center is Ford’s ultra-modern new facility within Ford’s historic Rouge Complex where Henry Ford perfected the moving assembly line and scaled the Model T. 00:00 - Inside the Ford Production Facility 02:27 - Customers Experience the F-150 Lightning 03:34 - Inside the Rouge Electric Vehicle Center 05:40 - Countdown Timer 06:44 - Event Start 09:43 - Introductions 11:19 - Bill Ford 18:51 - Laura Dickerson | UAW 22:12 - Ford F-150 Lightning Showcase 24:34 - Jim Farley & Ford F-150 Lightning Features 36:21 - Customers Speak About