Byredo channels the zeitgeist of our uncertain times

London-based filmmaker Fenn O’Meally directs a multifaceted narrative of acceptance and liberation for the debut of Byredo’s contemporary fragrance, Mixed ​Emotions. An epicene scent designed to evoke the tumultuous nature of our times speaks to a world in flux and, through this film, pays homage to those who embrace their vulnerabilities and fluid identities... Continue reading on #MixedEmotions #Byredo #Perfume _______________________________________ Subscribe to NOWNESS here: Like NOWNESS on Facebook: Follow NOWNESS on Twitter: Daily exclusives for the culturally curious: Behind the scenes on Instagram: Staff Picks on Vimeo: