How cross-cultural understanding can help us to see each other | Simone Buijzen | TEDxSittardGeleen

Originally from Sittard and fascinated by the psychology of people and their different backgrounds, Simone has travelled the globe for over 25 years. Starting out as a marketer for multi-national companies she has witnessed a lot of cross-cultural misunderstandings that though hilarious were often time and money consuming. Her love of people and her extensive international business experience inspired her to study cross-cultural communication and start building bridges between different cultures. In her role as cross-cultural trainer and executive coach for over 12 years Simone has worked with leaders and their teams at multinationals and NGO’s all over the globe. She has also taken on the role of Advisor to the My Shining Star Foundation in Malaysia and has since made the Eastern Hemisphere her second home. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at