Never Fade symbolizes the Vans X Cult relationship and love for BMX in a ten-year strong partnership. With the sixth Vans X Cult product collaboration Dakota Roche and Cult Founder Robbie Morales share their appreciation of the association. At the same time, the rest of the Cult team let their riding do the talking in a look that reflects Cult BMX and what it stands for, to Never Fade.
Featuring: Dakota Roche, Sean Ricany, Corey Walsh, Jason Watts, Dan Foley, Chase Dehart, Brandon Begin, Max Vu, Jaume Stiness, Richie Hernandez, Robbie Morales.
Filmed/Edit by Richard “Veesh” Krumm
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