The process behind America’s longest lasting footwear.

Founded in Berlin, Wisconsin in 1898, Russell has provided footwear for the pioneers of history. From Eisenhower to Earl Shaffer and Charles Lindbergh to Harrison Ford, our quaint little workshop has created a tradition unlike any other in footwear. This video explores the Russell workshop and features a conversation between CEO Luke Kolbie and COO Joe Gonyo regarding the unique boot making process found only at Russell Moccasin. Visit our website at: Instagram: @russellmoccasin Watch more on The Iron Snail’s Channel: Interested in working at Russell? Email us at careers@ Video credits @benkolbie3751 #russellmoccasin #moccasins #handsewing #handsewnwelted #bootmaking #shoemaking #goodyearwelt #backpacking #handsew #madeinusa #craftsmanship #conservation #outdoors #smithsonian #earlshaffer #wisconsin #madeinwisconsin #wcrussellmoccasinco #asmr