KEEP IT, BIN IT | New National Anti-Litter Campaign

The Keep it, Bin it campaign calls for an end to rubbish excuses for littering and encourages people to responsibly dispose of their litter. The campaign has a clear call to action: if there’s not a bin, keep your rubbish and then bin it when there is one. We have joined forces with the Department of Environment Food & Rural Affairs (Defra) and are partnering with leading brands across a range of sectors to run the campaign. This is one of the largest government-led anti-littering campaigns to date. Together, we can make a real change. Tackling litter is a government priority, set out in the Litter Strategy for England and the 25 Year Environment Plan, launched earlier this year by the Prime Minister.