NEW Zipp 303 Firecrest Wheels - A Tyre Pressure Revolution?

Zipp have just launched their second headline grabbing road bike wheelset for 2020. The NEW Zipp 303 Firecrest wheels have been redesigned from the ground up, and represent a massive shift from the brand towards much wider, hookless rims built to make your tubeless tyres as efficient as possible. Could this be a new landmark in the journey away from the super skinny, 100psi road bike tyres of old towards the much wider, new-school, tubeless technology that Zipp believes holds the key to increased comfort, b