WHY IS DIY A POPULAR CULTURAL PHENOMENON ?

References: Bandulet, M., & Morasch, K. (2005). Would you like to be a prosumer? Information revelation, personalization and price discrimination in electronic markets. International Journal of the Economics of Business, 12(2), 251-271. Kim, H. S., & Sherman, D. K. (2007). “ Express yourself“: culture and the effect of self-expression on choice. Journal of personality and social psychology, 92(1), 1. Williams, C. C. (2004). A lifestyle choice? Evaluating the motives of do-it-yourself (DIY) consumers. International Journal of Retail & Distribution Management, 32(5), 270-278. Wolf, M., & McQuitty, S. (2011). Understanding the do-it-yourself consumer: DIY motivations and outcomes. AMS review, 1(3-4), 154-170. After going to El Salvador for reading week, this paper has inspired me to create something myself that is an example of all arguments discussed throughout this proposal. I have saved money by making this home décor instead of buying one, I feel accomplished and had the ability to be creative and I have become a prosumer.