Empathizing with Steam: How People Shop for Your Game

In this 2020 GDC Virtual Talk, Chris Zukowski explains why he spent months watching people browse Steam shares the results of his research with you. Join the GDC mailing list: Follow GDC on Twitter: GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.