The cycle of respect.

Taking care of a garment means respecting its whole story, from who produced it to who wears it. True respect is a cycle that must not be stopped: that’s the reason the new Hotpoint washing technology allows you to wash delicate garments with the respect they deserve. Chief Creative Officer: Enrico Dorizza Direttore creativo: Paolo Cesano Art director: Francesco Basile Copywriter: Cristiano Nardò Tv Producer: Marijana Vukomanovic Account Dept: Ugo Grasso/Cristina Barbiero/Giulia Profili/Leonardo Germinari