YES. together we ride

A collection of snowboarding by the YES. team, enjoy this years snowboarding. Our history begins with the simple definition most people would think of. Kickers, spins, rotations, park jumps, half-pipes and backcountry cheese wedges. Contests or not, this is where the genesis of the founders and the brand lie. And truth be told, this is where much of our own day-to-day riding still is. But when our passion and focus evolved beyond the kickers, and we sought an experience far outside the park, we thought that maybe we had outgrown the labels of our youth. We thought it wasn’t surf enough. It wasn’t backcountry enough. And it most certainly wasn’t pow enough. But the truth is, freestyle is not an X-Games or Olympic discipline, its the attitude and approach to our brand that goes way beyond the act of snowboarding. It’s the freedom to express ourselves with style. Our style. On our terms. And we express this every day through board design, graphic development, campaigns, collabs, marketing initiatives and attitude. We do it by reaching deep into our authentic selves, ignoring the noise and allowing ourselves the freedom to do things differently. To pull influences from unexpected places, approach choices from a new angle and sometimes to deliberately go in the exact opposite direction of everyone else, just to see what happens. And that’s why YES. looks a little different. It’s why a YES. board rides a little different and why this brand just feels different. It’s because we’re freestyle.