Despite what you may have heard at your local skatepark from some wiener “in the know”, HUF as a clothing brand is alive and well (they just stopped making shoes), and earlier this month they opened a new storefront in Williamsburg, Brooklyn, expanding on their existing store in SoHo. They invited us and brought most of the team to town to kick off the launch with a demo and later a show by Cam’ron.
Our trusty filmer Alex Raspa hung out with them for the day, and got a couple sprinkles here and there from
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