IKEA Change a bit for good TV advert 60 #WonderfulEveryday

Ikea and a hapless robot are calling on UK consumers to help save the planet by taking small measures to make the house a more eco-responsible environment. Created by Mother, the centrepiece of “Change a bit for good“ is a 60-second TV ad that shows a well-intentioned WALL-E-style robot trying and failing to combat pollution. Ikea and a hapless robot are calling on UK consumers to help save the planet by taking small measures to make the house a more eco-responsible environment. Created by Mother, the centrepiece of “Change a bit for good“ is a 60-second TV ad that shows a well-intentioned WALL-E-style robot trying and failing to combat pollution. “Change a bit for good,“ says the voiceover. “Ikea. The wonderful everyday.“ “Many people still believe that more sustainable living is a choice only available to the privileged few, which doesn’t have to be the case. With this campaign, our aim is to democratise sustainability, demonstrating how easy it actually is to make very simple, affordable a