2011 Jacob & Co. - Milla Jovovich Photo Shoot - Behind the scenes

Jacob & Co. staged a luxury lifestyle campaign photo shoot in a lavish Los Angeles private residence featuring Milla Jovovich as the new face for the brand’s global advertising campaign. The location was the Sowden House, a perfect in-door, outdoor scenery for a campaign which will portray a variation of personality and luxury lifestyle traits that is representative of the brand, wonderfully portrayed by Milla Jovovich. The campaign encompasses eight different themes and looks stylized to feature Jacob & Co.’s red carpet diamond jewels, fashion diamond jewelry and watches. Jacob Arabo was on-site with a significant treasure of his novelty precious work. Surrounded by a team of professionals, Jacob directed the styling of his jewelry and watches closely. “Milla and I work very well together; she understands and embodies the personality of our pieces. I am thrilled that she is able to bring my vision to this campaign and take it to the next level of esthetic and represe