Gary Vaynerchuk Explains: How Marketing Works

MARKETERS RUIN EVERYTHING: Whether it’s radio, television, Facebook, Groupon, Living Social, Snapchat, or even email, once enough attention is being given to a particular platform, marketers come along and ruin the sh*t out of it. It’s just the way it goes, and that’s okay. See, the thing is, if you want to get people’s attention you need to follow their eyes and ears. What are people interested in today and why? Once marketers can figure out those reasons, it’s their turn to come in and interrupt the exp