Mugler - Alien Hypersense - the sustainable Sambac Jasmine
Hyper-conscious.
Starting with Alien Hypersense, the House of Mugler is proud to introduce amongst its scents a sustainably sourced Sambac jasmine absolute grown from the House’s exclusive field in India.
A signature ingredient amongst Mugler’s inimitable fragrances, sambac Jasmine is one of the most fragile, precious, and sought-after compound in the perfume industry. To ensure and reach both the best quality and sustainability standards, the House has been nurturing its field for 5 years – generating positive impact on the local community, guaranteeing a living wage and giving health insurance as well as training and protection to field workers.
Between May and June, Sambac jasmine grown in Mugler’s field is harvested at dawn, still in bud, keeping the highest concentration of fragrant molecules and its ultimately sensual yet delicate essence.
#mugler #alienhypersense #newfragrance #earthday
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