”IMAGINATION HITS THE CEILING” 1961 CEILING TILE INTERIOR DESIGN JOHNS-MANVILLE PROMO FILM 99484
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This advertisement from the beginning of the 1960s is presented by Johns-Manville to promote the low costing and professional installation of ceiling medallions designed by interior designer Michael Greer. It introduces the historical practice of painting and decorating ceilings all over the world among high-class societies and promotes the medallion to bring back this practice and make it accessible to anyone. (Note: although some fireproof Johns Manville ceiling tile products infamously made heavy use of asbestos, that aspect of the tiles is not mentioned in this film.) Michael Greer was a prominent interior designer who helped decorate rooms in the White House during the Dwight D. Eisenhower and John F. Kennedy Administrations. Some of his other famous clients were Broadway and Hollywood icons.
”Focus” written on the screen (00:13). “Imagination Hits the Ceiling” title banner (00:31). A woman has decorated the ceiling in her home (00:40). The artistic ceiling of the Palace of Fontainebleau in France (01:12). Ceiling paintings of ancient Egypt (01:20). A formal ceiling pattern typical for Roman times (01:31). Carved plaster ceilings decorated houses in England in the 18th century (01:39). Floral tracer paintings were popular of French Empire ceilings (01:53). Newer types of ceiling decorations also include acoustical functions embedded in the design (02:16). A drawing of a room in the Palace of Fontainebleau in France (02:27). An illustration explaining echo and augmenting sounds, and techniques on avoiding it (02:37). The woman is setting her table (03:02). Ceiling medallions with leaf-pattern and sound-absorbing holes by designer Michael Greer (03:14). How the medallions are used to decorate different rooms using sketches (03:35). Another medallion with a floral tracery pattern presented in a bedroom also designed by Michael Greer (04:01). A demonstration of the easy cleaning of the medallions (04:38). Another medallion with a geometric design named Architectural (04:47). Other medallions with Greer’s Bamboo Trellis pattern (05:24). Bamboo Leaf patterned floor tiles (06:39). A living room designed using both the Bamboo Trellis patterned ceiling medallions and the Bamboo Leaf patterned floor tiles (06:54). A demonstration of how to install the ceiling medallions using a stapler (07:37). All Michael Greer’s medallion designs (09:03). A couple shops for medallions at Johns-Manville (09:16). The woman lights two candles on her dinner table and admires her decorated ceiling (09:33). “The End” on screen (09:55).
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit
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