Chicken Licken - storyboard to film comparison -Sbu
The similarity between the storyboards and the final imagery shot by various directors can be viewed in this short video. Storyboards are often only a guide, but in these cases, Marks ability to visualise what the director wanted is uncannily close to the final movie scenes.
In 2016 the commercial won the prestigious Black Eagle award in the Best TV advert awards section.
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Chicken Licken - storyboard to film comparison -Sbu