Gucci Forever Now: behind the scene

Charlotte Casiraghi is the protagonist of Gucci’s new “Forever Now“ advertising campaign. The first images of the campaign showcase the instantly recognizable Gucci green and red stripe. All video and photography of the campaign was shot by Peter Lindbergh. The director of photography was Jean Michel Vecchiet. The soundtrack to the video was composed by Charlotte Vecchiet and Paul De Coudenhove.