DSQUARED FALL WINTER 2018 ADVERTISING CAMPAIGN

Somewhere off a highway in the mid-West, a duo of bad girl honeys check-in to a motel room; their high hair swinging over the collar of their check shirts. They call up their guys for an in-room party. Introducing the video campaign for Dsquared2’s Fall Winter 2018 collection, directed by Mert Alas and Marcus Piggott. Set in a retro motel room with 60s décor and colors, the video portrays Bella Hadid and Kendall Jenner, a pair of Western belles, who swear by big hair, high heels and tight denim. The scenes unfold, mirroring the inspiration for the collection’s pieces: yoked detail shirts, svelte denim and pants and embellished jackets Models: Thomas Hackett, Bella Hadid, Kendall Jenner, Andrea Quaranta,Oliver Sonne and Bram Valbracht Photography: Mert and Marcus Art Direction: Giovanni Bianco Hair: Sam Mcknight Styling: Panos Yiapanis