Demo reel | Alpha 7 IV | Sony | α

Thanks to the new BIONZ XR image processing engine, many of the same formats are available as on the Alpha 1 and Alpha 7S III. 10-bit 4:2:2 All-Intra at up to 600 Mbps is provided, for high image quality. Not only is it simpler to perform colour matching with S-Cinetone equipped cameras, the 10-bit 15 stops dynamic range S-Log3 also matches with professional movie cameras, making post-production easy when shooting with multiple cameras. Creative Look is available even for movies and is effective for immediate delivery. Users can create their own original looks by adjusting parameters from the 10 looks provided. AF is also vital for movies. The cameras and lenses in the Alpha series are designed as a system to achieve practically reliable AF even in difficult scenes. #SonyAlpha #Alpha7 #Alpha7M4 #ILCE-7M4 #Sony #Alpha Subscribe: About Sony: At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and