Why Euro 2020 is so important to Nike & Adidas

Why Euro2020 is so important to Nike & Adidas Try The Athletic for FREE for 30 days: Visit our new channel: @Tifo IRL Subscribe: | 🔔Make sure to enable all push notifications!🔔 Watch the most recent videos: Two sportswear brands dominate football. They dominate EURO2020 as well. Nike and Adidas have long been rivals. But does this summer’s European Championships have more riding on it than usual? Matt Slater explains the recent history behind the rivalry between the brands, and how much the competition is worth to them.