How We Used Data to Win the Presidential Election

(May 8, 2009) Dan Siroker, of the Obama Campaign and CarrotSticks, describes how the campaign used data to win the presidential election. He shares the lessons his team learned along the way and how one can apply them to any data-driven decision one needs to make -- whether it be in developing, designing, or even marketing. Stanford University: Stanford Center for Professional Development: Stanford University Channel on YouTube: