What happened to Omega Strikers?
Omega Strikers is a free-to-play action sport video game by Odyssey Interactive.
The game can be described as a competitive 3v3 foot-brawler like Mario Strikers with a roster of characters, each with their own unique set of abilities similar to a MOBA like League of Legends.
Developed by ex-Riot Games employees and featuring cross-play across all platforms, Omega Strikers beta launched in late 2022 with an ambitious marketing campaign.
Odyssey Interactive went all out with their marketing efforts starting off with an Creator Vs Event that saw some of the biggest names across YouTube and Twitch rally their respective communities to compete for the grand prize of being immortalized in-game with a custom skin. The hype for the title’s launch did not let up as Odyssey Interactive would go onto work with Studio Trigger to create an anime-style music video and go on to advertise their game in an Nintendo Direct.
Despite having so much going for it in terms of both marketing and hype, Omega Strikers failed to retain player numbers and growth in the months after launch which has left many to wonder how a game with so much ambition and momentum behind met such a sudden demise.
In today’s video, we will look into the rapid rise and tragic fall of Omega Strikers.
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