Awa Odori - Is Japan Cool? MATSURI

IS JAPAN COOL? MATSURI （ ） You’ll find matsuri all over Japan, throughout the four seasons. Each matsuri is unique — in form, formality, faith, fun, and local culture. Some are solemn religious rituals; others test bravery, celebrate community, share happiness. Despite differences, matsuri are alike in one way. All reflect Japanese tradition, handed down over generations.