No. 2 Why is a Cat Food Brand Restoring Reefs? | Behind The Scenes | Sheba Hope Grows

Discover the reasoning behind why the SHEBA® Brand, makers of delicious cat food, is embarking on restoring coral reefs with the HOPE GROWS campaign. By regenerating our reefs today, we create habitat to support fish populations for generations to come. Of course, it’ll keep cats happy, but it’s also vital for the nearly 500 million people globally who rely on reefs for food, income, and coastal protection. Because more coral today means more fish tomorrow. 00:00 Intro 00:05 Why is Sheba building coral reefs? 01:24 One of the largest reef restoration programmes in the world 01:51 Our Legacy