Comparing Secondary & Primary Data in Marketing Research

Wolters World Опубликовано: 26 окт. 2012 г. When doing marketing research you have many options in terms of fonts of data. However, you must consider what kind of data you want to collect, secondary data that others have done before or go out and do primary data research on your own. This video goes through the basic differences of the two different types of marketing research data. Copyright Mark Wolters 2012.