How to do Market Research: A Step by Step Guide

SBI Insider: Video Podcast Опубликовано: 28 июн. 2016 г. Dan Perry, Principal at SBI, and Eric Estrella, Client Success Manager at SBI, demonstrate how to conduct market research. 0:18 Show introduction, and how to do market research inside your organization 2:02 Defining market research 2:32 The importance of market research to strategic alignment across the organization 3:38 The 4 steps to market research, beginning with market segmentation 12:15 How to conduct the intelligence needed for market research 12:55 Determining who should own the market research process inside the organization 13:54 The 4 types of research to conduct 16:40 The importance of a win loss analysis to market research 21:20 Why understanding your buyers is a key input to market research 27:10 How to utilize competitive and employee research 31:57 Summary of the 4 types of research 32:20 Show wrap up SBI insider Video Podcast Summary: This week