New Google Cookie. Third-Party Cookies in Chrome and Google’s Proposed Technology

Everyone knows what cookies are. Those annoying little bits of code that follow you everywhere on the internet. Nearly every website has them and they use them to determine your browsing and shopping habits so they can put the most tantalizing ads in front of you. They also sell all that sweet, sweet data to others so they can tailor their own marketing. If it bothers you that all of these different companies are tracking you so closely, you aren’t alone. Don’t worry though! Google ‘may’ have found a ‘privacy friendly’ substitute for cookies. You’ll pardon us if we don’t break out the party hats and spinners just yet. First, what do they mean by ‘may’? Did they or did they not? If you don’t know, kindly come back to me when you do. Second, what would this substitute be exactly? And what does ‘privacy friendly’ mean? After all, if you are being tracked, you’re being tracked – period. If the trackers don’t directly know your name or address it hardly matters. They still know where to find you online