Polaroid : Color is weird

Follow Po, the iconic red dot, through a journey in the colourful world of Edwin Land’s Retinex Theory! Polaroid I-Type film Retinex edition commercial CREDITS Company - Polaroid Production - Jelly Director - Charlie Toqué POLAROID CREDITS Chief Marketing Officer - Nicolas Kettelhake Head of Production - Alastair Reilly Senior Creative Producer - Julie Cousty Creative Director - Patricia Varella Concept Creatives - Valentino Marazziti, Rachel Sato-Banks, Rowan Hudson Art Director - James Holdsworth Copywriter - Alex Rigby Brand Coordinator - Catharina Kremer JELLY CREDITS Head of Production - Laura Thomas Exec Producer – Sue Loughlin Producer – Tom Henneberry Animators – Szymon Kwinto, Jacob Merrick-Wolf, Charlie Toqué Post production - Charlie Toqué Voiceover Artist – Kasper Michaels Music & Sound Design – Box of Toys source: