Some months ago, I was invited by MTV to make an Artist Ident.
In this occasion, the ident is an interpretation of the emotion/keyword they gave me: “HAPPY“.
The main color had to be yellow.
Bearing in mind these two premises, I decided to create a kind of “happiness tunnel“, painted frame by frame using colored pencils to give an emotional and nostalgic touch to the piece.
MAKING OF:
Client MTV WCS
Produced by O
Directed by Josep Prat Sorolla
Postproduction Coordinator Yukio Montilla
Painters
Montserrat Sorolla
Josep Prat Giner
David Fernández
Josep Prat Sorolla
Music by Facundo Capece
source:
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