MTV ARTIST IDENT / Happy

Some months ago, I was invited by MTV to make an Artist Ident. In this occasion, the ident is an interpretation of the emotion/keyword they gave me: “HAPPY“. The main color had to be yellow. Bearing in mind these two premises, I decided to create a kind of “happiness tunnel“, painted frame by frame using colored pencils to give an emotional and nostalgic touch to the piece. MAKING OF: Client MTV WCS Produced by O Directed by Josep Prat Sorolla Postproduction Coordinator Yukio Montilla Painters Montserrat Sorolla Josep Prat Giner David Fernández Josep Prat Sorolla Music by Facundo Capece source: