Big Data Analytics: Answers from Big Data

Keynote video, presented at the SAS Analytics Conference 2012, by William Hakes, CEO and Co-Founder of Link Analytics. Big Data Analytics is not just hype. Big Data Analytics is more than technology. It’s a new way of thinking. Here’s proof as to why we need Big Data Analytics: In 2012, the world’s information totaled over 2 zetabyes. That’s 2 trillion gigabytes. By 2020, that number will be 35 trillion. 80% of this new data is unstructured. It is too large, too complex, and t