Balenciaga x Fortnite 3D Billboard, Times Square, Manhattan, New York City
Taking immersive 3D visuals to the streets
Bringing real-world garments into the world of Fortnite is one thing, but Balenciaga’s melding of the virtual and the real doesn’t stop there.
The Fortnite characters and Outfits were then used to create spectacular real-world immersive 3D billboard experiences that will surely entrance passers-by in London, New York, Tokyo, and Seoul.
Lounging around between skyscrapers, a Balenciaga-wearing Fortnite favorite Doggo looms larger than life over the sidewalks, bringing the Balenciaga x Fortnite partnership to the physical world in an entertaining, attention-grabbing way.
#balenciaga #fortnite #doggo #timessquare