As part of this tie-up called Light it Pink and to mark the BreastCancer Awareness Month of October

Commenting on the initiative, Prof Dr S Subramanian, Chairman & Managing Director, VS Hospitals said, “Breast Cancer is the most diagnosed cancer in India and is also the most prevalent cancer among women. However, th ere is a lot to be desired in terms of treatment outcome in our country, since most of the cases are detected at a very late stage of the disease, and the chances of survival reduce considerably.  Early detection and treatment are one of the most efficient ways of addressing this issue. The social awareness about breast cancer is very less in India, and among those who are aware, there’s an undue hesitation to get immediate medical attention. We teamed up with Karkinos to create awareness as well as urge people to seek medical attention as and when needed. ”