Inside the Lair of the Custom Sneaker King

In the DIY sneaker world, where custom can mean anything from Sharpie swooshes to complex reconstructions, Ferrato offers a unique service: He dreams up new shoe designs and stitches them together from scratch. That kind of artistry comes at a price. Ferrato’s shoes start at $1000. Still haven’t subscribed to WIRED on YouTube? ►► CONNECT WITH WIRED Web: Twitter: Facebook: Pinterest:
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