#PUMAxBALMAIN CREATED WITH CARA DELEVINGNE

Fighting the good fight. That’s what the new campaign for PUMA x BALMAIN created with Cara Delevingne is all about. The powerful, boxing-inspired, interactive campaign focuses on real-life stories of people who are actually fighting today’s good fights: those bravely taking a stand for what they believe in and those defending everyone’s right to be themselves. The campaign’s creative direction and video directed by Philippa Price, images shot by Brianna Capozzi highlights a beautifully diverse group of indi