How Great Key Art Can Lead to Doubling Marketing Numbers

In this 2021 GDC talk, Graffiti Games’ Alex Van Lepp shares the effectiveness of good key art and why your studio should allocate resources to ensure your Steam banners are attracting visitors and converting these people into Wishlists and purchases. GDC returns to San Francisco this March 20-24, 2023, and registration is now open! For more information, be sure to visit our website and follow the #GDC23 hashtag on social media. Subscribe to the GDC newsletter and get regular updates via Facebook, Twitter, LinkedIn, or RSS. Join the GDC mailing list: Follow GDC on Twitter: GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our arch