GUESS Kids - Fall 2011 Campaign

The GUESS Kids Fall / Holiday 2011 advertising campaign is a collection of fresh and bold images that capture the children’s playful and intriguing personalities. Guided by the creative direction of Paul Marciano, Co-Founder and Chief Executive Officer of GUESS? Inc., and shot by photographer Elliston Lutz; the campaign takes place in a raw space to fully bring to life the children’s light-hearted nature, while drawing attention to the fashion forward clothing. Through the power of Lutz’s lens, the audience is invited in to catch a rare glimpse into the imagination of the joyful children in carefree poses showcasing back to school denim essentials mixed with colorful prints and vibrant plaids. The girl’s fall collection is full of stylish apparel in fabrications that will transition her from the end of summer to back to school. On trend styles in whimsical prints and brightly colored wovens are anchored by classic embroidered and studded denim vests, skirts and skinny jeans. Moving furt