What is branding?

With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question “What is branding?“ (from ) Written plainly with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is bra