The Critical Kicking of Slowdive (“When The Sun Hits“) | New British Canon

There was a time when the British Music Press had absolute power. Punk, C86, Madchester, Grunge, Britpop, and The New Rock Revolution were all invented and made famous within the pages of NME, Sounds and Melody Maker. But trends are fickle. Once the press got bored of a certain sound or scene, they quickly moved on to the next one, viciously mocking what they were promoting weeks before. Many bands’ careers ended prematurely. Slowdive had approximately six months of next-big-thing write-ups and glowing praise before they were exiled. In came Grunge and Shoegaze was suddenly not cool. For the rest of their initial three album run, they were critically kicked, punched and spat on by journalists. They were the enemy of the NME, and deemed monstrous by Melody Maker. Despite creating some of the most beautiful euphoric music of the 1990s, they were the most hated indie band in Britain. This is New British Canon, and this is the Story of “When The Sun Hits.” #Slowdive #Shoegaze #MusicDocumentary