The Beauty of Gaps, a Colgate Story

Over half of young adults feel pressure to have a perfect smile. But smiles come in all styles. “The Beauty of Gaps” is a whistled rendition of the rallying anthem ‘Roar’ that embraces so-called “imperfections” and celebrates what makes us stand out. Because the most beautiful smile is the one you own. #SmileSuperpower The Beauty of Gaps was directed by Alfred Marroquin. @colgate_us @colgate