Interview with Henrik Pedersen, a Mobilunity Regional Manager for Scandinavian markets

Henrik Pedersen lives for 2 homes - Denmark and Ukraine - and thus, his experience and insights may be of a good value to Danish businesses thinking about Nearshoring. Henrik shares his precious experience working both with Ukrainian and Danish IT markets and describes the differences in business culture, approach, and mentality. We’ll see what concerns Danish people may have while considering nearshoring in Ukraine and why they may prefer Ukrainian software engineers as their tech team augmentation. Time stamps: 0:26 - 1:50 Short intro. Who are you and what do you do? 1:51 - 3:18 Is it because Ukrainians and Danes are so much different or so much alike? What keeps you magnetized to Ukraine? 3:19 - 5:10 What Danish brands, which are already present in Ukraine, can you bring up? 8:35 - 10:19 What are the perceptions about Ukraine of a typical Danish person in Denmark who manages the department or runs a small business? What do they know about Ukraine? 10:20 - 12:00 How do clients from